I have often asked myself this question. I think it is yes and I don’t really make much money with it, yet.
When I first started out using Adsense on my first ever blog back in 2009. I had a lot of misconceptions about how it would work.
I thought I could set up my blog, write a few posts then put some Adsense on it and start making money right away. How wrong I was.
Traffic to your Blog or Website
Without any traffic you will never get anywhere with your Adsense earnings. It would be like opening a shop without any customers.
I only make a small amount of money per month because I only get a small amount of traffic although things are on the up and my earnings are steadily increasing.
My expectations are also low as I just write about whatever I feel like. Mostly I write about debt to help others in a similar situation get the help they need.
Anyway, if I was to really think about things, I would most likely set up around 10 separate sites each focusing on a specific topic. I would imagine my reader engagement would be higher as the topics would all be related. However I am only really looking to cover my hosting costs and anything else is a bonus. I am not quite there yet.
I am not into Keyword Research, building back links, SEO or any of that other stuff. I simply just write what I want and if people visit me, which they do then that is great. I know I could probably do a lot better and if my end goal was to retire on an Adsense income then I probably would try a lot harder. However that would also mean putting all my eggs in one basket.
I can certainly see that it is a very lucrative business opportunity, especially if you work really hard and maybe have some luck and a massive amount of traffic.
I have seen that some people are making four figures every month from Adsense and for that I applaud them. I think it is all about the subject you choose and how much advertisers are willing to pay. The financial sector is an example of where you could make good money, but it is a crowded space and is hard to compete in.
I think part of the problem is you just have no idea if you will make any money. Even if you do start getting the right amount of traffic, you have to think about things like your Adsense Ad placement and Click Through Rates. All these things take out time from your actual content production and without content you have nothing.
So if you are willing to put in the work, have a bit of luck, can get the traffic and keep producing high quality content, then I think Adsense is worth using especially in the higher paying sectors. However if you are expecting to make money with minimal effort, Adsense might not be for you.